UNDER ARMOUR / FW17 / CONCEPT

PROJECT - -

UNDER ARMOUR

FW17 / SEASONAL CONCEPT

CATEGORY - -

GRAPHIC, CONCEPT DESIGN

INFO - -

Conceptual direction for Under Armour’s FW17 Seasonal apparel campaign. The narrative focused on the rise of intelligent fitness training through urban and natural enviornments.

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FW17 / SEASONAL CONCEPT

UNDER ARMOUR / FW17 / WMNS STUDIO